After much anticipation, the Advertising and Media Executive Apprenticeship Standard is officially here.
The 15 month level 3 apprenticeship is designed to fit around the new recruits’ day jobs and incorporates the IPA’s award-winning Foundation Certificate, and much more to provide them with a comprehensive support package to kick off their career in advertising.
What to expect in the programme:
- Excel Training – finance & project management
- Comms Skills
- Business Writing, Reporting & Minute Taking
- Resilience & Stress Busting
- Presentation and Negotiation Skills
...followed by pathway-specific training
- Influencers, VR & AI
- Creative ideas elements
- Brand Building
- Media Buying
- Media metrics & evaluation
"Our incredible group of agency trailblazers have worked tirelessly to develop this Standard. Having been created by those already in the industry, the content is tailor-made to meet our business needs and will provide an invaluable resource for all agencies to ensure their new starters hit the ground running"