It's here!

After much anticipation, the Advertising and Media Executive Apprenticeship Standard is officially here. 

The 15 month level 3 apprenticeship is designed to fit around the new recruits’ day jobs and incorporates the IPA’s award-winning Foundation Certificate, and much more to provide them with a comprehensive support package to kick off their career in advertising.

Download the programme overview 

What to expect in the programme:

  • Excel Training – finance & project management
  • Comms Skills
  • Business Writing, Reporting & Minute Taking
  • Resilience & Stress Busting
  • Presentation and Negotiation Skills

...followed by pathway-specific training

Creative pathway

  • Influencers, VR & AI
  • Creative ideas elements
  • Brand Building


  • Media Buying
  • Media metrics & evaluation

Rob Hunter

"Our incredible group of agency trailblazers have worked tirelessly to develop this Standard. Having been created by those already in the industry, the content is tailor-made to meet our business needs and will provide an invaluable resource for all agencies to ensure their new starters hit the ground running"